Born in Argentina, Florencia’s experiences as an immigrant in the US influenced and shaped her passion for directing inspirational cinema. She attended USC’s School of Cinematic Arts on a full scholarship and her thesis short film on undocumented youth won numerous awards including the National Film Festival for Talented Youth (NFFTY) Participant Media “Take Part” Earth Award for social justice. She has directed spots for the Coalition to Abolish Slavery and Trafficking, One Day on Earth and action sports video campaigns for IMG. Her latest endeavor, PATHWAYS, is an especially personal project as Florencia comes from a mixed status immigrant family. Current directing projects include global video campaigns for Bear Grylls Ventures, the Color Run, the Escape Triathlon Series and a feature documentary about deported US veterans.